TAP, part of the same group as Service Dealer Ireland, has released their Ag Tractor Research Summary 2020 Report - which is now available for download for free.

Shaun Cooper, head of insight at TAP, said, "Following our successful research in 2019, we wanted to see how the Ag tractor market has changed in the last 12 months.

"We launched a survey to Ag dealers back in February through Service Dealer in the UK, and since then have gained responses from 63 individual dealerships.

"During these uncertain times, it is more valuable than ever that we share this research with you, giving you the opportunity to get an in-depth insight into some of the industry's key player market performance levels."

TAP recently ran two successful webinars, that covered a variety of market insights revealed by the report. You can watch one below.

Ollie Belt, account executive at TAP, added, "We are happy with the increase in responses to our survey and the general interest in our report. Following the webinars we received positive feedback from dealers and manufacturers.

“We feel that with a greater sample size this year, we have built on 2019’s study and have a more robust set of data across each of the tractor brands featured in our unique research.”

Download the free report here.