New Holland Agriculture announced that it has been honoured with three prestigious AE50 Awards from the American Society of Agricultural and Biological Engineers (ASABE).

These awards recognise innovative designs in engineering products or systems for the food and agriculture industries. New Holland's IntelliSense Bale Automation, CropSpeed Monitoring System, and UltraFeed Pickup have each been acknowledged for their groundbreaking contributions to agricultural technology.

“These awards highlight New Holland's unwavering commitment to hay and forage innovations. By continuously developing advanced technologies in this segment, New Holland ensures that farmers can achieve higher efficiency, better crop quality, and reduced operational costs.” Says Carlo Lambro, brand president at New Holland.

“The IntelliSense Bale Automation, CropSpeed Monitoring System, and UltraFeed Pickup are all designed to enhance the productivity and profitability of hay and forage operations, symbolising New Holland's dedication to supporting farmers in their pursuit of excellence.”

The AE50 Awards will be presented at the Agricultural Equipment Technology Conference (AETC), which is scheduled to take place from February 9-12, 2025, in Louisville. This event will celebrate the most innovative designs in agricultural engineering, including New Holland's award-winning technologies.