Service Dealer has announced that the keynote address at November's Conference will be delivered by Daryl Fielding, a branding expert whose career has included leading global strategies for food brands such as Kraft, Cadbury and Trident.

Daryl Fielding

Daryl was also part of the team that famously launched the Dove real beauty campaign – taking the brand to a new and modern audience.

The former brand director of Vodafone UK will be sharing how bringing a brand to life, is as much about its people and good leadership as it is about the end product. During her keynote, delegates will discover how to make their brand stand out from the crowd – and how their people can be part of that process. 

Service Dealer owner Duncan Murray Clarke said, “We are delighted to confirm Daryl Fielding as our keynote this year. Daryl brings a wealth of brand experience at the highest level with a message relevant to all. She will explain how a brand is now far more than just look, feel and messaging”.  

Taking place on Thursday 30th November 2023 at the Crowne Plaza, Stratford upon Avon, the theme for this year's event is Taking Care of Business.