Argo Tractors has announced that they have invested in the development of digital resources for Landini and McCormick dealers in Ireland and the UK.

The company say that "digital transformation" is so critical to success that it has made significant investments, introducing high-tech tools to expand commercial networks and enhance customer service performance.

"The investments made and the projects launched aim to provide dealers with all the tools they need to work in the best possible conditions, reducing operating costs, increasing profitability and boosting their image", said Antonio Salvaterra, marketing director of Argo Tractors.

The company has developed an application called Easy Sell that allows the sales force to present customers with products, technical specifications, brochures and videos, as well as to manage the prices of tractors and accessories to compile quotes on farm. It is also possible to share materials with the sales team, manage the CRM (Customer Relationship Management), view reports on visits, approve offers, use Google Maps, store minutes of meetings with customers, archive documents.

"This exchange of information within Argo Tractors has improved the sharing and updating of information", says Antonio, "thereby allowing all branches, importers and dealers to optimise their offers. And all this is complemented by the portal for used machines designed to allow our sales network to provide maximum visibility to products available anywhere on the planet, exponentially increasing the visibility of each tractor".

Argo say the digitalisation project also involves social networks. "For this reason we've planned training  sessions for all dealerships to promote widespread communications that can simply and quickly amplify dealers' messages, thus enabling them to spend more time offering services directly to the customer," said Antonio.