Organisers of the Cereals Event 2024 have announced they will welcome visitors to a new site at Bygrave Woods, Newnham Farm in Hertfordshire, UK on 11-12 June, alongside its brand-new co-hosted event DirectDriller@Cereals.

Hosted by Alex Farr and his cousin Edward Wainright Lee, both events will be held on the Farr family’s 45-ha outdoor event space - one of the 900-ha arable farm’s diversifications, complete with established trackways and amenities. Cereals say its 10 years as a large event venue means it is well-placed to host the 20,000+ visitors the events are set to attract.

“We love welcoming people to Bygrave Woods - it’s great to be the host farm for Cereals after attending it over the years,” said Alex Farr. “The event offers such breadth of information and technology; the progress in robotic technology is always something that gets our attention - and it never gets old meeting new and old friends.”

As ever, Cereals will showcase the latest developments in arable agronomy, machinery, technology and business advice; with over 450 exhibitors, 200+ live demonstrations, two days of seminar programmes, and several hundred individual crop plots on display.

New to 2024 is the co-located event - DirectDriller@Cereals. Co-hosted by Cereals and Direct Driller Magazine, its theme is ‘Regenerating farm profit’, and it will focus on how regenerative agriculture can make large-scale arable farms more commercially successful. It will comprise a full conference programme including seminars curated by BASE UK, and a schedule of demonstrations - which organisers say are soon to be announced.