CUB CADET ACQUIRES ATT
Expanding presence in sportsturf market
Cub Cadet has acquired Advanced Turf Technology (ATT), the UK-based manufacturer of cutting reel mowers and cassettes specially designed for the sports field and golf maintenance markets.
Cab Cadet say the recent acquisition and continued investment in technology is part of their commitment to provide turf professionals with innovative power equipment and tools to cover all aspects of precision turf care. This acquisition follows the recent acquisitions of CORE Outdoor Power (CORE) and Precise Path Robotics.
"The addition of Advanced Turf Technology into the MTD family further demonstrates our ongoing commitment to the professional turf markets," said Rob Moll, CEO, MTD Products, which includes the Cub Cadet brand. “Cub Cadet is dedicated to providing innovative products that enable turf managers worldwide to produce the highest quality playing surfaces. Beyond improving productivity, these products enhance environmental stewardship - an increasingly important attribute for many groundsmen and facilities worldwide.”
Flagship products from Advanced Turf Technology include the TMSystem and the INFiNiCut. These products have been used by Premier League clubs, golf courses, and sporting facilities around the world.
The INFiNiCut combines a lithium power source with user programmable frequency of clip rate and a dynamic return floating head, allowing the groundsman to optimise machine configuration to turf conditions present on any given day.
The ability to set a mower in this way is a first for the sports field sector and Cub Cadet beleive this will lead their entry into the premium sports turf market. As the only all-electric sports field mower in the world, in battery mode, Cub Cadet say the machine is so cost effective that it can largely pay for itself through annual fuel savings alone. It can also convert to gas power if preferred.