Iseki UK & Ireland has launched, representing a major investment and commitment by the Japanese manufacturer in these key markets.
Iseki UK Ltd is a company formed with investment from Iseki for the sole purpose of distributing their range of products and growing market share and sales in the UK & Ireland markets.
For many years, the Iseki product line has been distributed in the UK and Ireland by Ransomes Jacobsen operating out of their facilities in Ipswich Suffolk. Iseki said in a statement that they would like to sincerely thank Ransomes Jacobsen for all their hard work and dedication over this period and they look forward to building on this foundation.
The new company will also be based in the Ipswich area and joining in the new year as Managing Director will be ex-President of Jacobsen, David Withers.
David is well known in the industry having served for many years at Ransomes and Jacobsen and more recently working as a business consultant in the golf industry.
“I started working with Iseki when the product line came to Jacobsen in 1996 and have always enjoyed being involved with such an exciting and reliable product line. When Iseki outlined their strategic vision of getting closer to the customers by investing in their own distribution in the UK it made sense to me” said David. "I am really looking forward to joining Iseki UK in the New Year to head up this exciting new venture.”
SF325 cut and collect out front mower
Kazuya Tani the European Managing Director of Isekli said, “This is an exciting time for Iseki. We will be investing more in marketing and promotions of the brand and want to see a wider acceptance of our products through expanding our markets served and getting more share from existing customers. The commitment of Iseki to the UK market will be significant and we trust that the market will react positively to this approach."
An official statement said more information will be issued over coming weeks and that "no changes are anticipated" to the current dealer network.