Lister Machinery’s new £1.6m Ashford ‘Super’ depot opened its doors recently, with the dealer welcoming hundreds of customers and special guests to an event to officially launch the branch and showcase Kubota’s new concept in dealer branding.

Kubota’s new dealer branding programme has been introduced at the facility, which the manufacturer says is intended to raise the bar in the machinery sector by pushing the boundaries of what a Kubota dealership should look like and enhancing the end-users’ experience of the brand as a whole.

The 20,000 sq ft Ashford depot is now a flagship dealer for Kubota’s complete range of machinery solutions, making it one of only a handful of dealers across the UK that offers the company's full line up of machines.

The partnership between dealer and manufacturer also means that Kubota’s range of agricultural solutions will now be available to farmers and contractors in this mixed farming region for the first time. 

Charlie King, Commercial Director at Lister Machinery, said: “The partnership with Kubota and the investment we have made in our Ashford depot highlights our ongoing commitment to our customers. This is a state-of-art depot offering a diverse range of machinery solutions to a wide range of market sectors, all backed up by our first class service offering and the aftersales support that our customers expect.”

Visitors at the official opening had the opportunity to see a wide range of products on display plus a whole host of activities were also available throughout the day for guests to enjoy, from pedal tractor races for the children, to a bar and hog roast for all to enjoy.

Charlie King concluded: “We have been working with Kubota in the compact construction equipment and groundscare sectors in Kent since 2009. By making this a full line dealership and joining forces with Kubota Agriculture as well, it gives us a massive opportunity to target the professional farming market and develop our presence in this region even further.

"On behalf of everyone at Lister Machinery, I would like to thank Kubota and everyone that attended for joining us at this fantastic launch event and making it such a huge success.”