McCormick dealership, HJR Agri at Oswestry, has expanded into west Cheshire and north Staffordshire on the strength of its customer support and sales performance.


HJR’s northern salesman, Rob Owen (left) with managing director Terry Hughes

Phil Maw, area sales manager at McCormick distributor AgriArgo, said: “We’ve seen HJR Agri go from strength to strength as a McCormick dealer through their enthusiasm and focus on customer service, so we’re delighted to have reached an agreement that rewards the HJR team’s hard work with a bigger territory.

“With years of experience between them, the directors and staff know that to succeed, it’s essential to focus on customers and their service expectations,” he adds. “HJR is always quick to respond and on the sales side maintains high stock levels of both new and used tractors to meet customer needs.”

Terry Hughes, managing director at HJR Agri, also welcomes the new agreement: “Expansion is always useful for any business so being able to extend our McCormick customer base is a great opportunity for us,” he says. “We already have the resources to serve our extended area well in terms of parts, servicing and repairs, and we all look forward to welcoming farmers as new customers in the area.”

HJR Agri (Oswestry) Ltd took on McCormick for west Shropshire and mid-Wales a year after it was formed in 2008 by colleagues Terry Hughes, who leads the sales activities, his brother Alan Hughes and Melfyn Jones, who run the service side of the business, and Andy Roberts, whose domain is the parts operation and sundries showroom.

In 2013, the company expanded into north Wales with McCormick, from just west of Chester to Conwy in a territory that borders the area covered by Anglesey-based PGF Agri. Now, the dealership’s McCormick territory extends further east to Crewe and Newcastle-under-Lyme, taking in west Cheshire, where it borders a territory looked after by Barlows Agri from a new base at Marton near Macclesfield, and north Staffordshire down to Market Drayton.

“This area is very accessible from our Oswestry base, where we have five experienced and McCormick-trained personnel to call on for workshop and on-farm repairs and routine servicing,” points out Terry Hughes.

“As far as sales activities are concerned, I’ll be sharing the extended territory with our north Wales salesman Rob Owen, helping farmers and contractors find the most suitable McCormick tractor for their needs.”