MTD MERGES WITH F. ROBOTICS ACQUISITIONS LTD
Robomow brand to be continued by MTD

From July 2017, the Israeli company F. Robotics Acquisitions Ltd. will be operating under the umbrella of US company MTD - this will include the Robomow brand, adding specialist expertise to the company.



Founded in 1995 in Pardesiya, Israel, F. Robotics Acquisitions Ltd. has over 22 years’ experience in developing and manufacturing robotic lawn mowers. Through this merger, MTD said in a statement they aim to use the specialist’s technology for developing the entire MTD brand portfolio in Europe and the USA. They also said they aim build on this expertise in robotic lawn mowers over the long term. As such, the Robomow brand will be continued by MTD and integrated into its existing international portfolio.

“Both MTD and Robomow see tremendous opportunities to grow our brands through this merger of our products and talents,” said Rob Moll, CEO, MTD Products. “Initially, we will be looking to market Robomow technology under our Cub Cadet and WOLF-Garten brands. At the same time, we expect the Robomow brand to profit from MTD’s global reach and presence.”

E P Barrus Ltd., UK sales and distributor for MTD’s portfolio, welcomes the integreation of the technology under the Cub Cadet and WOLF-Garten brands, and the union of expertise in robotic lawn mowers over the long term.

Service Dealer spoke to Mower Magic who have been handling the Robomow machines in the UK, who told us that there will be no immediate change in their role. They will certainly be handling the machines for the rest of this season they said - and talks will commence soon to see about their future role, which Mower Magic hope to be on-going.

MTD say that posting annual increases of over 30 per cent, the European robotic technology for residential and small garden use segment is already an established growth market. The worldwide market volume for robotic technology currently totals 1.6 billion euros. “Boosting demand in the North American market and gaining additional global market share are among the goals MTD will be pursuing going forward”, Rob Moll explained 

Following the merger with MTD, the headquarters of F. Robotics Acquisitions Ltd. will remain in Pardesiya, Israel. Business operations will continue to be overseen by the existing management team and will be supported by MTD divisions in Europe, North America and the Asia-Pacific with regard to achieving growth and innovation goals.

“For the last 22 years we have been focused on developing innovative technologies and leading robotic mowing products. We are excited to see this investment reach its full potential in the market via MTD’s leading brands and distribution,” stated Udi Peless, CEO, F. Robotics. Both companies have industry-wide reputations for innovation in the fast-moving lawn mower and outdoor power equipment markets.

Since its founding in 1995, F. Robotics Acquisitions Ltd. has brought to market six generations of rechargeable robotic lawn mowers for residential use. 

With the acquisition of F. Robotics Acquisitions Ltd., MTD has completed its now fourth takeover since 2015. The companies CORE Outdoor Power (CORE), Precise Path Robotics and ATT were acquired by MTD since 2015.

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In this issue
EDITOR'S BLOG
EQUIPMENT THEFT INCREASES
NEWS
MTD MERGES WITH F. ROBOTICS ACQUISITIONS LTD
E.P BARRUS TO EXPAND
HUSQVARNA OFFER ROBOTIC TRAINING
NEW TEAM MEMBER FOR GGP
SWARDMAN CHOOSE KAWASAKI
CLAAS TO BUILD NEW TEST CENTRE
SERVICE SUPPORT STRENGTHENED
NORTHERN IRELAND DEALER SUPPLIES 'COPAGATOR'
DRIVING A DEERE FOR DEMENTIA
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