Case IH was presented with four awards for technical innovation at a special ceremony at the Palazzo della Gran Guardia convention centre in Verona, Italy on the eve of Fieragricola 2018, the International Agricultural Technologies Show, which opened in the city on Wednesday Jan 31st this week and runs until tomorrow (Feb 3rd).
Osvaldo Brigatti, Marketing Manager (centre left) and Ivano Frongillo Business Director (centre right) both of Italy Case IH
Decided jointly by the show’s organisers and L´Informatore Agrario magazine, the awards recognised the most technically innovative products launched in the agricultural sector during 2017. In particular, they focus on the new technology introduced by each product, its impact on farming’s environmental and economic sustainability, the improvement it brings in terms of product quality, as well as its user-friendliness from the customer’s point of view.
Two Foglia d’Oro (Gold prize for innovation) were awarded for its new AFS AccuTurn automated headland turning system, and the new Maxxum Multicontroller with ActiveDrive 8 semi-powershift transmission.
Two Foglia d´Argento (Silver prize for innovation) recognised the technical innovation of the new Quadtrac CVX high-horsepower articulated tractor, and the Adaptive Steering Control system.
“Farmers throughout the world increasingly understand the benefits that new technical developments bring to their businesses in terms of enhancing productivity, improving operator comfort and reducing costs, together with the advanced technology incorporated into the latest Case IH products. All of us within the company are therefore delighted that these new technologies have been recognised through such prestigious awards,” Peter Friis, Case IH Commercial Marketing Director for the Europe, Middle East and Africa (EMEA) region, stated.