A recent Aviva report has revealed an uptick in new technology usage across British homes, with the market expected to more than double over the next five years, as household robotic device capabilities improve.

Last year alone, for instance, Britons spent more than £300 million on robot lawn mowers.
 
On the back of this report's findings, Segway, makers of the Navimow robotic mower range, have stressed how increasingly popular with UK gardeners, robotic lawn mowers are becoming. They point out how the current market features a wide range of brands and models specifically designed to handle gardens of all shapes and sizes. 
 
According to George Ren, CEO of Segway Navimow BU, “Offering unparalleled convenience and productivity, robotics continues to reshape the way we live, especially as more budget-friendly options enter the market, driving widespread household adoption. 
 
“Not only can robotic mowers fulfil the everyday needs of households, regardless of size and maintenance requirements, but their capabilities are increasingly extending to commercial use for estate managers, local councils and more, all the while saving time and achieving outstanding results."
 
In the first three quarters of 2024, Segway say the Navimow’s global revenue increased by 380% compared to last year, reflecting the trend in the wider robotics market.
 
George continued, “Our growth reflects our dedication to innovation and commitment to meeting the evolving needs of our customers worldwide. As such, the foundations we laid in 2024 have positioned us for sustained momentum and continued year-on-year sales success.
 
“There has been a clear uptick in robotic lawnmower usage driven by advancing technology in GPS integration, smart home connectivity, and battery life, which we can only expect to continue as households increasingly seek everyday convenience. With time, and as autonomous mowers’ capabilities improve, their potential for commercial application presents a gap in the market for further innovation in slope and terrain navigation,” he concluded.