Whatever Wheels, situated in Blackburn, have recently taken on Yamaha's utility ATV range in the North West.

Luke Davis

The business was initially founded in 2009, specialising in motorcycle sales. The company progressed into ATV sales in 2014 and sold a variation of ATVs before committing to Yamaha solely in 2019. The partnership began with the sports range of bikes and then in 2020 it began selling Yamaha's Leisure range. The Utility range has now completed its offering.

Luke Davis, business manager at Whatever Wheels, said, “The area in which we are in lends itself well to the Utility range. We are located in Blackburn, but we are surrounded by a very large rural community in Yorkshire, Lancashire, Cumbria and then we deal with Greater Manchester area too. We have a mixture of customers at the moment and the farming community is an area we would like to grow the business. Yamaha is the perfect partner for us to do this as it has a specifc product for these purposes.” 

Chris Embleton, area sales manager, Yamaha ATV UK added, “Whatever Wheels has grown from strength to strength since the partnership with Yamaha first began in 2019. We are looking forward to seeing the opportunities that the addition of the Utility range will give the business with our full support."