Deere & Company has signed an agreement to cooperate with Väderstad to sell its products through the John Deere dealer channel in Russia and Ukraine.
In the CIS John Deere is the leader in locally produced large scale air seeding and tillage equipment. To further improve the attractiveness of the product range, John Deere and Väderstad have agreed to provide combination air seeders as well as compact/high speed disc seeding and tillage implements through the John Deere dealer network.
All products will be sold under the Väderstad trademark. This equipment, in addition to current John Deere machines, represents a range for arable customers focused on small grain and maize production.
The partnership enables Väderstad to improve its access to the Russian and Ukrainian markets. Both companies will cooperate on marketing, service, training and retail finance solutions using the John Deere sales and marketing channel.
“To further enhance the value for customers and dealers, John Deere and Väderstad will also begin a technology collaboration, ensuring Väderstad equipment will seamlessly connect to John Deere tractors and the MyJohnDeere.com website hub, supporting an increasing trend towards precision seeding and tillage applications,‟ said Aaron Wetzel, John Deere’s vice-president, crop care platform.
“This new partnership allows John Deere dealerships to provide a more complete range of implements to Russian and Ukrainian customers,” added Christoph Wigger, John Deere’s vice-president, sales & marketing for Region 2 (Europe, CIS, North Africa and Near & Middle East).
