Polaris UK has announced the appointment of Michael Robson as its new district sales Manager for southern England.

Michael will be overseeing 26 Polaris Off-Road dealers across the south of the UK, from Lincolnshire to Cornwall. He says he will be supporting them by optimising stock levels, upholding brand standards, and driving growth across the dealer network.

“I’m thrilled to join the four-wheel off-roading world with Polaris and to help grow an exceptional dealer network,” said Michael. “Polaris’ products are unparalleled, and I’m eager to drive more customers into our showrooms with fresh, innovative ideas.”

Michael’s career began with 23 years in the British military, where he specialised in logistics and later trained as a motorcycle technician. This experience laid the foundation for his post-military career in after-sales and customer support within the automotive sector. After his military service, he worked at a KTM dealership in a technical and after-sales capacity for five years, before joining Piaggio in 2014 as a field-based manager for southern England. In 2017, he advanced to operations manager for UK operations and sales, solidifying his operational expertise and commitment to quality.