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Etesia appoint dealers; Colin Gale retires; Highspeed Group bought; Old Mower Amnesty campaign; Makita awarded
IN THIS ISSUE
ETESIA APPOINT NEW DEALERS
COLIN GALE RETIRES
HIGHSPEED GROUP BOUGHT
OLD MOWER AMNESTY
MAKITA WIN SUPPLIER AWARD
PSD APPOINT NEW ASM
EGO SHOW PRESS NEW MULTI-TOOL
TORO UNVEIL NEW SMARTSTOW
DEALER PRESENTS POLARIS WINNER
NO-TILL SHOW & CONFERENCE
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CURRENT ISSUE

OUT NOW




MARCH / APRIL 2017 issue :


COMPACT TRACTORS

DEALER PROFILE: GSR FARM MACHINERY

FACE TO FACE: TIM LANE, T H WHITE

STIHL DEVELOPMENTS

LAMMA REVIEW

FOCUS ON IBCOS

BTME REVIEW

TRAINING & EDUCATION

BUSINESS MONITOR

NEW PRODUCTS

JIM GREEN


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OLD MOWER AMNESTY
Promotion launched by Hayter

Today sees Hayter launch their new retail promotion - the Hayter Old Mower Amnesty.

The campaign is running from 31st March 2017 until 30th June 2017 and is offering customers the opportunity to part exchange their old mower to receive a discount from £25 to £100 off the purchase price of a selection of Hayter mowers*. The part exchange value varies by the type of mower that the customer wishes to purchase, with any make or model of mower being accepted as part-exchange.

Customers can even upgrade their previous mower to the brand new Harrier 41 - with £50 off the retail price. 

Julie Dommett, Marketing Manager at Hayter said, “With the Hayter Old Mower Amnesty there has never been a better time to promote the Hayter range. Participating dealers have now received their point of sale promotion packs to help advertise the offer in store, and our PR and advertising campaigns now start in earnest across digital and print media to help drive footfall to store.”

Dealers not already registered to take part in the Hayter Old Mower Amnesty can call or email the Hayter/Toro sales office on 01279 723444 or sales@hayter.co.uk. Participating dealers will receive web listings, in-store POS and have access to marketing materials on the Hayter Marketing Toolbox to promote the offer locally.

*Purchase price varies by mower type purchased. Terms and conditions apply – see promotion website.


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