New Holland Agriculture, as part of the CNH Industrial group, is now an Official Partner to the Goodwood Estate, the unique sporting estate in West Sussex.

Home to the Dukes of Richmond since the 1690s, the Estate is centered around one of the UK’s finest Jacobean Grade I Listed country houses. Given its vast portfolio of activities, which range from organic farming, a luxury hotel and a gourmet farm-to-fork restaurant through to its world-class motorsport events the Festival of Speed and Revival, golfing and horseracing venues, CNH Industrial say they were a natural choice for the Estate’s varied requirements due to the product diversity of its brands. Also CNH Industrial’s commitment to sustainability was a deciding factor.

Goodwood Home Farm, part of the estate, is one of Europe’s oldest and largest lowland organic farms and New Holland Agriculture is providing a range of modern agricultural equipment - including new Precision Farming technology which will offer the Estate a greater level of agronomic information. The brand’s tractors, combine harvesters, telehandlers and hay and forage equipment are used on a daily and seasonal basis in both arable and livestock environments.

For the New Holland brand, the company says the partnership represents a proud opportunity to showcase the product range in superb surroundings and invite existing and future customers to the Estate.