CHANDLERS RFM CONFIRM NEW PARTNERSHIP
Supplying new range
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Horsch has partnered with Chandlers Farm Equipment Ltd to supply its full range of cultivation, drilling and spraying equipment through four of their depots covering the west of the M5 at Bridgnorth in Shropshire, Ross on Wye in Herefordshire, Martley in Worcestershire and Raglan in Monmouthshire, trading as Chandlers RFM.
James Sinclair, Horsch UK and Russ Brett, Chandlers Russ Brett of Chandlers Farm Equipment Ltd said, “Working with Horsch follows our strategy to sell quality, high-tech equipment, and these innovative products complement our existing valued franchises.” James Sinclair, regional sales manager for Horsch UK Ltd added, “Modern farmers are discerning businessmen who want high quality equipment supported by first-class customer service to ensure that they can be a productive as possible. Partnering with Chandlers allows us to work together to meet the need of customers in this area.” Chandlers Farm Equipment Ltd acquired fellow Agco dealer, Ross Farm Machinery (RFM) earlier this year. Russ Brett explained, “Some years ago, RFM sold Horsch products via the Simba franchise, which then became unavailable. When Fendt withdrew from the trailed sprayer market in 2022, this left a large hole in our product offering. Trailed sprayers, direct drills and min-till seeding equipment are a vital sector of the machinery market for Chandlers west of the M5."
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