STIGA LTD
Merchandiser / Product Demonstrator
 
Stiga Ltd

STIGA Ltd is a leading distributor of lawnmowers and garden products within the UK and Irish market. The STIGA group was founded in 2000 and today has the following established brands that share 99 years of history and expertise in the garden machinery industry: STIGA, Mountfield, ATCO, Castelgarden and Alpina.

 

We are looking to recruit a Merchandiser/Product Demonstrator to support area sales teams and dealerships as well as the Key accounts manager.  This is a national role, so the ideal candidate will be required to travel extensively within the UK and occasionally to the EU.

 

Working in a small team, the position requires a person who is highly motivated, energetic with good communication skills and the ability to work on their own initiative.  Generate sales through product demonstration, increase brand visibility as well as assisting with product development and product training, reporting directly to the Sales and Marketing Director.


Primary Responsibilities:

  • Support the Director of Sales & Marketing in executing yearly Trade Marketing Plans for Traditional Trade and Mass Market Channels.
  • Provide product information, using lectures, films, charts, and/or slide shows provided.
  • Manage relevant operational requests in terms of in-store visibility (POS), making sure corporate guidelines are respected and activities are aligned with the Marketing Calendar.
  • Collaborates with the Marketing Manager to maximize return and guarantee consistency of POS materials across platforms and touchpoints.
  • Support Area Sales Managers in the execution of their regional activities while ensuring product benefits and brand values/equity are properly communicated.
  • Set up and arrange creative displays and demonstration areas within designated dealer and retailer showrooms for prospective customers or staff product training.
  • Attend trade shows, stores, exhibitions and other venues to demonstrate products or services.
  • Learn about competitors' products and receive feedback from both end consumers and trade customers ' providing feedback to R&D/Product managers of interests and concerns.
  • Record and report demonstrations, competitor and market related information

Who we're looking for (Skills, qualification and experience)

  • Experience: 3+ years of practical sales, workshop or operational experience within the outdoor power equipment or landscaping industry.
  • DVSA Trailer Towing - Driving License B+E Categories
  • Knowledge: Good knowledge of Trade Marketing activities, tools and techniques is required.
  • Knowledge and understanding of Microsoft Office.  
  • Languages: Full fluency in spoken and written English. Knowledge of any further languages is appreciated 

Offering an excellent remuneration package for the right candidate, dependent on experience, qualifications and sills.


Applications: Interested candidates should email their CV along with a covering letter to cristina.bettin@stiga.com 

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