ISEKI UK has been announced as title sponsor of GolfBIC, the Golf Business & Industry Convention.

The Japanese tractor manufacturer has recently announced the launch of a dedicated UK & Ireland business from 1 January 2018 and in addition to hosting GolfBIC, ISEKI UK has also pledged to join BIGGA’s Education Supporter programme.

GolfBIC 2018 takes place in Harrogate Convention Centre’s Royal Hall on Wednesday 24 January and will be hosted by the BBC's Naga Munchetty.

Produced in partnership by BIGGA, the UKGCOA and OGRO, GolfBIC is described as an opportunity for golf club owners and operators to gain access to some of the best education and networking opportunities available within the industry.

ISEKI UK Managing Director David Withers said: “While ISEKI UK is a brand-new venture, we already know and understand the philosophy and attitude that we will bring to the market. Part of our approach is a respect for and commitment to education.

“There is no doubt that while the golf industry can be a tough challenge, those people who learn from others, invest in their own education and strive to deliver year-on-year improvements tend to thrive, despite difficult conditions.

“Attending GolfBIC is one of the ways people can help themselves achieve these goals and we are delighted to be able to participate in what will no doubt be a great event.”