That’s the offer being made by Countax and Westwood dealers together with Ariens Company. The promotion was developed in conjunction with the Ariens Dealer Advisory Council, and is devised to maximize retail activity for the spring season.

A similar promotion was run in 2016 that the company describes as a 'huge success'. Versus the same period the previous year, retail activity for participating dealers increased by an average 47%.

The 2016 promotion also saw Ariens Company introduce an innovative marketing tool to help dealers create a direct mail campaign to target customers in their area. Many dealers reported that this tool helped drive new business to their showroom.

Speaking about the benefits of the Powered Grass Collector campaign in 2016, Tim Wall from Hertfordshire Garden Machinery commented: “We had great success with the free PGC campaign in 2016. The online system to choose the demographic for the direct mail campaign was easy to use and it was only a short while after setting it up that we made our first sale. The campaign generated a lot of new business for us and helped towards almost doubling our sales of lawn tractors against the previous year. We received great support from Ariens Company throughout the campaign and look forward to another successful season in 2017.”

To claim their free PGC, customers need to present a voucher when they purchase a new Countax C/B or Westwood T/F series. The voucher can be claimed from either the Countax or Westwood website.

The promotion began on 1st March and will run until 31st May 2017.

Vouchers and promotion terms and conditions can be downloaded from www.countax.co.uk/voucher for Countax tractors and www.westwoodtractors.com/voucher for Westwood tractors.