Agricultural specialist James Dalke is joining BRP (Bombardier Recreational Products) as a district commercial manager to bolster the UK business’s ongoing expansion of its commercial team.

The appointment is part of BRP’s continued investment in the UK and Ireland, and will enable the team to continue to grow the Can-Am off-road, SEA-DOO and Can-Am Spyder dealership networks and the brands’ overall market share in the utility and recreational sectors.

An experienced sales professional in the agricultural sector, James will be one of the main points of contact in the UK for Can-Am off-road, SEA-DOO and Can-Am Spyder. He is tasked with implementing commercial business strategies within the dealer networks as well as helping them to grow and develop by driving and expanding the sales of Can-Am and SEA-DOO products, and supporting, engaging and motivating dealers through wholesale/retail promotions and commercial activity.

Anita Gobbo, BRP regional commercial manager UK, Italy and Spain, says, “UK and Ireland is a strategic growth market for BRP and James’ appointment reinforces our commitment to ensure our customers receive the best service and vehicles available on the market. We are delighted to welcome James into the BRP family and look forward to utilising his considerable knowledge, experience and contacts to deliver tremendous value to our dealer networks and the business.”