JOHN DEERE AND KRAMER FORM STRATEGIC ALLIANCE
For material handling equipment
John Deere has announced that it has invested in Kramer-Werke GmbH in order to emphasise the ambition to establish a long-term alliance.
Both companies have agreed, subject to antitrust approval, to provide material handling equipment solutions for distribution through the John Deere dealer network under the Kramer trademark.
This new strategic partnership will enable John Deere to provide its dealers with an extensive range of agricultural material handling solutions with a specific focus on hay, forage and arable production systems, as well as contractor solutions. The product range includes compact wheel loaders (nine models), telescopic wheel loaders (four models) and telehandlers (nine models), produced and developed by Kramer at Pfullendorf in Germany. Kramer-Werke GmbH is a Wacker Neuson SE company.
Under this agreement the John Deere dealer channel will be the preferred distribution partner for Kramer. The alliance will enable Kramer to leverage the John Deere dealer network in Europe, the CIS, North Africa and the Near & Middle East.
“The partnership with Kramer has an important strategic impact to our business,” said Markwart von Pentz, Deere & Company’s agriculture & turf division president.
“It enables John Deere to expand the current product range and to provide a premium and comprehensive portfolio of material handling solutions to John Deere’s agricultural dealers in Region 2. Kramer follows the same standards as John Deere to deliver advanced technology and outstanding quality to the customer.”
Cem Peksaglam, Wacker Neuson SE’s CEO, said, "This win-win partnership enables Kramer to strengthen its market position. Thanks to the additional business we will grow faster with Kramer, especially in markets where John Deere holds strong market positions.”