STIGA Ltd is a leading distributor of lawnmowers and garden products within the UK and Irish market. The STIGA group was founded in 2000 and today has the following established brands that share 99 years of history and expertise in the garden machinery industry: STIGA, Mountfield, ATCO, Castelgarden and Alpina.
Due to continuing growth, a unique opportunity has arisen to join the STIGA team and we are looking to recruit a Sales & Marketing Director.
The Sales and Marketing Director will lead the growth and development of all the brands within the UK and Ireland, providing expertise and resources to shape STIGA’s position in the Garden machinery market and lead business development; reporting directly to the Managing Director.
Primary Responsibilities:
Analyzing, reporting and monitoring the local market scenario (competitors, products, consumers insights, trends) in order to identify and to enable more effective marketing opportunities and initiatives;
Develop effective strategies to increase product awareness on existing brands as well as to introduce new products to the market
Preparation and management of the assigned annual sales budget and monitoring of the forecast ’effectiveness during the season in order to ensure the achievement of sales targets and goals
Leading development and evaluation of quantitative plans for marketing programs, services and amenities
Collaboration with the Group Sales & Marketing department to develop projects and activities that effectively present the brand and products to the customer and in line with the different channels and brands
Maintain and develop business activities relating to the identification, analysis, planning and development for existing key clients, partners and prospective clients.
Who we're looking for (Skills, qualification and experience)
Qualifications:
University degree in Business Administration/Marketing/Economics
A Master and/or any other further qualification related to S&M is highly appreciated
Experience:
At least 5-7 years of experience in sales B2B field and/or within consumer goods industry is needed
3-5 years of Managerial experience in Sales or Marketing Dept. of well-structured multinational companies operating in consumer sector, with specific focus on different brands and channel distribution is required
A proven track record developing and implementing Sales, Marketing and product strategies.
A previous experience in gardening sector is appreciated
Knowledge:
A structured knowledge of trade sales and marketing activities is needed.
Strong planning and analytic skills
Knowledge of most important ICT tools is needed (the knowledge of SAP is a plus)
Knowledge of gardening products/outdoor power equipment is appreciated
Languages:
Fluent in English
Knowledge of a second language is highly appreciated
Offering an excellent remuneration package for the right candidate, dependent on experience, qualifications and sills.
Applications: Interested candidates should email their CV along with a covering letter to cristina.bettin@stiga.com
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