The first open house event since 2013 at the Steyr tractor plant saw more than ten thousand visitors descend on the St. Valentin factory in Austria for STEYR@HOME 2022, to enjoy tours of the production facilities, a huge display of ‘oldtimer’ tractors-– and a glimpse into developments for the future.  

The first open event at the factory for nine years marked a significant milestone, celebrating 75 years since the first Steyr tractor was made.

Visitors were able to examine the latest models from across the tractor range, experience live tractor demonstrations and guided factory tours on small trains, enabling close-up views of how the company's tractors are manufactured.

There was also interest in future development displays, such as that for the Hybrid Drivetrain Konzept. This focus on new drivetrain ideas stems from the unveiling of the Steyr Konzept tractor at Agritechnica 2019, building on the benefits of electric drive. Meanwhile, a display of Steyr tractors through the decades from the 1940s to the 1990s drew the crowds, as many visitors recalled the machines they used to drive.

“We were really pleased to be able to open up the factory once more and hold this event again to be closer to our customers,” said Gunnar Hauser, business director Austria, Switzerland, Slovenia for Case IH and Steyr. “The attendance was really impressive, and so was the visitors’ enthusiasm for the brand. Steyr has held a special place for many years in the farm, forest and municipal businesses of many people,” Mr Hauser acknowledges. “This has been a great opportunity to recognise their support and to reinforce our commitment to the brand,” he adds.

Peter Friis, Steyr head of commercial operations in Europe added, "As we broaden our reach in existing markets and enter new ones, we want to show as many people as possible what is different about Steyr. Our plant, which regularly welcomes guest visitors, is an ideal place to do this, as the success of STEYR@HOME 2022 has shown.”