Bernhard and Company Ltd has appointed GMS as its international marketing agency.

The company, headquartered in Rugby, England, supplies sharpening systems to over 65 of the world’s top 100 golf courses and over 75 of the top 100 US courses. It also holds an exclusive license to distribute SubAir and Turfbreeze systems to golf and sports facilities across EMEA and parts of Asia.

“At Bernhard and Company, we have amazing partners and associated stories, most of which have not yet been told to their fullest. We’re therefore very excited to partner with such an experienced and reputable agency as GMS,” said Angelique Crosnier, Marketing and Internal Sales Manager at Bernhard and Company. 

“We’re thrilled to be activating what is an extensive brief from Bernhard and Company,” commented Sam Elder, Director at GMS. “Through our recent discussions with them, myself and the wider team at GMS have been hugely impressed by the company’s commitment to providing exceptional products and services, but also their vow to continuously improve when it comes to sustainability, conservation and its relationship to golf course and turf maintenance.

The partnership, effective January 1, 2021, sees GMS take on the role of global marketing agency for Bernhard, with an emphasis on PR and content production services.